Dr Alexander Enoch

Alexander Enoch with Marty robotsThe problem

Robots can be a useful educational resource to engage young people in science and engineering but they can be high in costs which prevents broader accessibility.

The solution

Founder of Robotical Ltd, Alexander, has created an affordable, working robot that can walk, dance, or even be programmed to play football. Targeted at young people from 10 to 18+, the robot is a fun, educational tool for both makers and educators.

Known as Marty, the 3D printable robot has a novel design. Unlike most two-legged robots, it uses fewer motors to control each of the robot’s legs, reducing production and retail costs significantly.

Marty Programming - robotical

Designed with fun and engaging features, Marty can be used at home or in the classroom as a hands-on educational tool to help children build skills in coding and computational thinking.

Makers can build and adapt Marty using a Raspberry Pi and as an open platform, it can be easily reprogrammed using languages such as Python, Scratch and Javascript.

Marty launched for sale online at Robotical in January 2018 and is now available worldwide. The company also creates and sells resources such as activities and lesson guides to promote digital skills and learning in STEM.

Traction

  • 2019: passed 5,000 Martys shipped to more than 50 countries worldwide, and launched edu-packs tailored for formal education, with teacher training approval
  • 2018: full launch of Marty, with first four-digit order.
  • 2018: named Best New Product at Business Insider's Made in Scotland awards
  • 2017: secures a seed investment round of £285,000
  • 2016: raises £90,000 in a crowdfunding campaign on Indiegogo
  • 2016: Scottish Edge Award winner

Sandy was awarded a 2016 Enterprise Fellowship to support the development of his affordable robot and to build his startup, Robotical.

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