Dr Angus Webb

Angus is working to ensure transport companies improve margins through better investment in efficiency solutions. An average heavy goods vehicle in the UK uses £42,000 of fuel annually. For haulage companies operating on extremely tight margins averaging between one to three percent, savings on fuel can have a huge effect on their profits. 

There are a number of products available on the market  designed to improve the efficiency of haulage vehicles, but a lack of evidence of savings on fuel has limited their uptake. Angus established his start-up Dynamon to address this lack of quantifiable data for the haulage industry. 

Angus Webb_banner.JPGDynamon combines big data from vehicles with dynamic modelling and statistics in order to give hauliers tailored recommendations on the products that will help them make the greatest savings. It can also be used to help in gauging impact on air quality improvement programmes.

The company has two main products, both of which provide measurements that are far more reliable and accurate than MPG (miles per gallon) or litres per 100km.

The first product, Advanced Fuel Measurement, measures fuel savings from tracking aerodynamics, fuel additives, driver training and regenerative braking. Dynamon’s software links directly to vehicle telematics data and can measure vehicle performance without variables caused by driver behaviour, route, traffic, and vehicle weight.

Dynamon's second product is currently under development. The Fuel Saving Platform utilises a database of fuel saving products to recommend those that provide best return on investment (ROI) for a particular company. This ensures road transport companies invest in the correct fuel saving products based on how they use their vehicles.


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