All sports fans will ask the question: if you can’t be at the game, what is the next best thing? Rob Oldfield, Co-Founder of Salsa Sound, has developed a next-generation sound production tool that transforms what viewers hear and creates a more engaging viewing experience for live broadcast sport.
The Salsa Sound system exploits emerging developments in object-based audio to generate improvements in sound production. Initially developed for football, its intelligent tracking system allows each kick, header and blow of the referee’s whistle to be captured, wherever they happen on the pitch. By using algorithms for sound recognition, Salsa instantaneously brings a sharper focus to the sounds that matter. This gives viewers a more immersive and engaging sound experience, regardless of the device they are watching it on.
The advantages are not just for viewers. Salsa replaces broadcasters’ need for labour-intensive manual mixing, simplifying the process with algorithms for real-time sound location and mixing. It can also remove unwanted sounds, such as swearing or inappropriate crowd noises.
With no direct competitors, Salsa is well situated to bring its transformative techniques to the high-value sports broadcasting market, which continually invests in improving sports coverage. Working prototypes have already captured the interest of large broadcasting companies and there are plans to adapt it for other sports in the future.
Rob was awarded a 2017 Enterprise Fellowship to help develop his business plan and launch his startup company Salsa Sound.
“The Enterprise Hub has stewarded the growth of my startup, particularly helping me to develop my business strategy. It really understands the challenges for an academic starting a business.”