James Roberts

MOM incubator machine

The World Health Organization estimates that there are nearly one million preventable neonatal deaths each year. Keeping the infant warm could save thousands of newborns each day. However, most incubators are too large, complicated and expensive for universal use.

James Roberts became aware of the problem of pre-term deaths in a documentary while studying product design and engineering. He co-founded mOm Incubators Ltd to create a solution, and led the strategic development of a lightweight, collapsible neonatal incubator that maintains a regulated thermal environment for newborns to thrive in.

James is the CEO of mOm and the innovation has won numerous awards. In 2019, he became an SME Leader and says that the programme came at the right time to help the company. “The coaching has allowed me to work through a particularly challenging time for the business and we’ve come out stronger for it.”

The company has recently raised over £1 million in development funding and is preparing clinical investigations while applying for CE marking. In 2021, mOm will start its commercial evaluation phase, aiming to go to market soon after.


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