Jenny Griffiths

While completing a master’s, Jenny Griffiths realised that visual search tools are rapidly changing the way we discover new things and interact with the world around us. As a result, Jenny established Snap Tech, a company offering novel visual search-based solutions for the fashion industry.

Snap Tech is changing the way people shop by fusing visual search with fashion. The technology can turn phones (or other devices) into smart cameras, allowing users to point at an item of clothing in a magazine or shop, and instantly learn more or discover alternatives.

The company aims to take image search further by personalising the shopping experience. Its tools use a blend of mathematical heuristics (problem-solving techniques) and deep learning algorithms to understand users’ preferences, such as those relating to colour, shape, budget and availability, making it easier for consumers to find what they want.

Retailers and publishers are using Snap Tech solutions to increase conversion rates, significantly improve engagement, and generate additional revenue.

The company aims to build strategic partnerships as it expands globally. As CEO, Jenny views her growth as a leader, supported by the SME Leaders Programme, as playing a key role in continuing to develop solutions for fashion, while exploring the potential impact of the technology in other industries.

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