Jenny Griffiths

CEO and Founder, Snap Vision

Building on a background in computer vision, Jenny Griffiths developed Snap Vision, a company offering visual search-based solutions for the fashion retail and publishing industry.

Snap Vision fuses visual search with fashion to improve the shopping experience. Its solutions turn any image into the start of a search, allowing its users to ‘shop the look’ in a magazine or the real world, and instantly learn more or discover similar alternatives.

The technology combines mathematical rulesets and deep learning algorithms to understand user preferences, including colour, shape and pattern, making it easier for consumers to find items that they want. This results in a better shopping experience and helps retailers to increase conversion rates, improve customer engagement and generate additional revenue.

Jenny, CEO and Founder, leads product development at Snap Vision while also setting a strategy for sales and fundraising. As an SME Leader since 2017, Jenny has benefited from training at the London Business School alongside mentoring support. This has helped her strengthen skills for leading a growing business.

Since receiving the award, Jenny has developed a number of strategic partnerships and successfully secured additional equity investment. This will support Jenny’s goal to rapidly scale the company’s sales cycle in its next phase of growth.


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