Jessi Baker

CEO and Founder, Provenance

Provenance uses blockchain technology to help brands and retailers build customer trust through greater transparency. Its software platform helps brands to promote conscious, low-impact consumption by providing a digital history that makes it easy to trace and verify the origins, attributes and impact of a product.

Ethical spending grew by 3.2 % to £81.3 billion in 2016 and it has been suggested that products marketed as sustainable grow more than five times faster than those that aren’t. With openness and trust as key drivers to a brand’s success, Provenance leads the movement for greater transparency. Its novel data systems assemble and verify supply-chain information using blockchain technology. This allows information to be stored securely while remaining accessible but unchangeable. The software can be embedded into existing business systems making it easier for a company to provide accessible, trustworthy information about the origin, journey and impact of its products.

CEO and Founder, Jessi Baker leads a team that has more than tripled in size over the past year. With further growth anticipated to meet consumer demand, Jessi will use support from the SME Leaders Programme to help scaling up Provenance while navigating the challenges of establishing a new product in an emerging market.

Visit Provenance's website here.

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