Joe Sherwood


Demand for e-Bikes across Europe is growing by 30% per year as people find them a fast and fun way to get around congested cities. However, most e-Bikes are too heavy and bulky to be used flexibly, for example with public transport.

Joe SherwoodSolution:

FLIT develops lightweight folding e-bikes for urban commuters.

Folding e-bikes open up the market to new customers as they can be easily stored or used with public transport. By developing a folding e-bike from scratch, and integrating the electrical system into the frame, FLIT’s first product, the FLIT-16, is 30% lighter and smaller than a typical folding e-bike.

The first batch of FLIT-16s will be delivered to customers in late 2020. FLIT then plans to use feedback to continue experimenting in the folding e-bike niche. It will develop both new e-Bike models, for example to target customers in the leisure market, and new sales channels, such as leasing and subscription.

By the end of 2021, FLIT aims to have FLIT-16s available for purchase in shops across the UK, announce a new model of folding e-bike, and begin trialling a leasing scheme. In 2022 it hopes to expand into international markets in Europe and North America.

In 2019, 3.4 million e-bikes, worth £5 billion, were sold across the EU and UK. That volume had grown by an average of 31% a year since 2006. Folding bike sales also grew at about 15% a year over a similar period. The UK market for e-bikes is less mature than regional leaders such as the Netherlands or Germany, but is growing even faster. In the UK in 2018-19, the e-bike market grew by 66%, and folding e-bikes grew by over 200%.


2017 – Awarded Department for Transport Innovation Challenge Fund grant

2018 – Accepted onto the Design Council Spark accelerator, winning additional funding through a commendation award

2018 – Raised pre-seed investment from UK angels

2018 – Established a prototyping and manufacturing relationship in Taiwan

2019 – Filed a patent and registered designs for the FLIT-16

2019 – Eurobike Startup Award finalist and won ACID Design and IP Champion Award 2019 – Sold over 100 e-bikes via a Kickstarter pre-sales campaign, exceeding its target by 440%

2020 – Continued sales of the FLIT-16, and first deliveries to customers

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