James uses storytelling to help innovative businesses reap the rewards of putting purpose at the heart of their business. Ranked in The Drum’s top 10 UK marketing influencers, he is a published author (Humanizing B2B), mentor and speaker. He’s passionate about helping technology and engineering companies achieve their potential to change the world for good.
James started out working in tech before moving into marketing, as he felt there was a real gap in the industry’s understanding of the fundamentals and potential of technology. After a prestigious grad role at Saatchi and Saatchi he joined Tidalwave in its newly formed strategy department, which shortly thereafter was ranked in the Financial Times’ Fasttrack top 50 fastest growing privately owned companies in the UK at the time. In two of his four years there he was recognised as the agency’s MVP.
He ran award-winning agency Mason Zimbler - recognised as ‘UK Agency of the Year’ by B2B Marketing, and then successfully sold it to a US marketing giant.
As Co-Founder of Rooster Punk, he helps ambitious companies achieve sustainable growth and profitability through a more human and meaningful approach to the way they build their brand. Rooster Punk works with startups like Currencycloud (now a unicorn), scale-ups, VCs and platforms like Crowdcube as well as corporates such as Tata and Samsung.
James is also an advisor, mentor and investor in several other businesses and charities.