Lavaniya currently works as a Marketing Partner at bp Launchpad, where she serves as a strategic and tactical marketing advisor for portfolio companies.
Though her expertise and experience cover brand marketing, sales enablement and to marketing automation, she is most passionate about content, creative campaigns, and implementing blue ocean strategy. Whether the budget is small, big or non-existent, Lavaniya is able to adapt and utilise available resources to their highest potential and counts herself lucky to have learnt her craft through small failures rather than big successes.
After emigrating to Sweden, Lavaniya started her own media production company at the age of 21. She worked on feature films that never saw the light of day, TV programmes that did, and has produced around 2000 educational YouTube videos for a charity that teaches mathematics after school.
Lavaniya has worked with a diverse range of clients and businesses, spanning private and public sectors, and has lived in six countries across four continents.
After completing her MBA at HEC Paris, she worked in eSports (Fnatic), SaaS, and Telecommunications (at Croatia’s first unicorn company, Infobip) before jumping into the new world of Energy and tackling the energy transition. Outside of work, she’s writing her novel, participating in charity runs, and volunteering as a Trustee at the RSPCA in North London.