missed out on our ‘How to get an edge raising investment’ webinar, we have collated a snapshot below of the key learnings for
startups and businesses navigating financial challenges presented by Covid-19.
You can also catch-up on the takeaways from our Building Future Resilience
webinar on R&D tax credits here.
impact is the pandemic having on investment? Despite the difficult climate, investors are still funding
enterprises – but securing investment has become harder. There is less capital
around, investor risk appetites have reduced, and many funds are looking after
their own portfolios and have put a moratorium on further funding for the next
six to 12 months.
has definitely made the already competitive process of asking for money even
tougher. However, if you do decide to go down the route of raising funds
through investors, these tips from leading seed stage
venture capital firm Playfair
give you an edge:
your research – some investors only invest in specific sectors and business
models. Only approach an investor with your proposal if it relates to their
field of expertise. (eg if an investor only invests in B2B don’t message them
with a B2C proposal)
investor may get up to a 100 pitches/emails/LinkedIn messages requesting an
investment opportunity per week, so yours must stand out from the crowd – make
sure it leaves them wanting to know more so that they follow up
as you would tailor your credentials to a specific role in a job application, ensure
that you tailor your introductions to the investor and the firm they are from
approaching investors practice the three-strike rule – if you don’t receive a response
after three emails, don’t continue
the most of networking events and opportunities as you can make very valuable
connections to investors this way. Warm introductions to investors (made
through a personal introduction) are much better than cold introductions
(when you don’t know each other rely on a direct email from you to the
pitch deck must be succinct, properly designed, and impactful with no mistakes
- Practice makes perfect! Make sure to rehearse
your elevator pitch so that you perform it confidently and smoothly. Elevator pitches must be
sharp and to the point
you have pitched and the investor has chosen not to invest, always ask for
feedback. Everything is a learning curve and an investor will have good and
specific constructive advice for you to work on for the future.
If you would like more insight into pitching for investment, make sure to register for our virtual 'Reverse Pitching' event - designed to be a unique learning experience for entrepreneurs, attendees will get the opportunity to put panel of early stage and late stage investor in the hot seat to be grilled. To register, please see here.
more advice on how to secure investment, check out Sifted’s article which
features advice from seven investors on how to cope through the pandemic here.