Digital Marketing - Hammer

Location: London, UK
Closing date: 13 Aug 2021
Posted: 2 weeks, 2 days ago

To apply for this role, please submit an application online here.

About Us

At Hammer, we're building the aerial tools and intelligence of the future. As humans, what differentiates us is our ability to make useful tools that make our lives better - hammer stones were some of the earliest tools we built.

A drone is like a hammer stone but for the 21st century!

With that as our north star, our current software products Hammer App and Hammer Hub help drone professionals and Enterprise drone programmes collect quick and precise inspection data for a number of different infrastructure assets: roofs, facades, powerlines, towers, solar panels, wind turbines and more.

Having deployed our software globally, we're quickly moving into a number of different drone verticals. If you'd like to join a fast-growing team and shape the future of aerial data and mobile robotics, please get in touch with us below.

Job brief

  1. Do you enjoy designing, launching and analysing marketing campaigns?

  2. Are you a technology lover looking to scale its impact on the future?

  3. Is a dynamic fast moving startup where you see yourself doing your best work?

If your answer is yes to all of the above, then we need to hear from you!

At Hammer Missions™, we provide an end-to-end software platform that makes infrastructure inspections more efficient by using drones, software automation & AI.

We're currently on the hunt for a hands-on digital marketer who can take charge of developing and executing our overall marketing strategy. You will be working very closely with our founder CEO, consultants and software engineers in this role and will be leading all marketing activities from beginning to completion.


  • Act as the main strategist behind structured marketing campaigns.

  • Develop strategies to drive leads and traffic to our web & mobile software platforms.

  • Analyse and measure the effectiveness of customer acquisition channels.

  • Optimise acquisition cost (CAC) following the bulls-eye method (amongst others).

  • Developing engaging marketing collateral - both written and video content, working with third parties and other stakeholders in the team as and when required.

  • Tracking and optimising SaaS metrics - CAC, CLV, ACV, churn.

  • Undertake customer feedback and market research.

  • Prepare and launch email newsletters and social media campaigns.

  • Monitor, invest and optimise company’s marketing budget.



  • 3-5 years digital marketing experience (ideally in B2B SaaS software).

  • Strong understanding of marketing frameworks & principles.

  • Experienced in channel discovery and optimisation.

  • An understanding of SaaS metrics and growth optimisation.

  • Comfortable with a variety of web analytics tools - wix, google analytics, hotjar, hubspot or similar (not afraid of learning new tools!)

  • Great copywriting and communication skills.

  • Strong analytical and creative problem solving skills.


  • A degree in marketing or a related field.

  • SEO optimisation experience is a plus.

  • Graphic & Video design skills are a huge plus.


Mostly ordinary commute to and from our offices. You might be expected to travel to drone flying sites in and around London from time to time. Don't worry - all paid for by us! Besides, who doesn't want to watch an automated drone in action, right?


  • Competitive Salary

  • Company Equity Options

  • 28 Holidays - swap out your bank holidays for other days!

  • Flexible working hours

  • Company laptops, screens, headphones - anything you might need to be productive.

  • Your own Mavic Mini drone!

  • Buy any growth related book on us.

  • Monthly team lunches and activities

To apply for this role, please submit an application online here. We look forward to hearing from you!


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