Every month we share 700,000,000,000 GB (700 exabytes) of data on the internet. The amount of data that we generate and share online doubles every two years and over 90% of the data volume that is shared on the internet is online video related.
Deep Render have developed artificial intelligence (AI) compression technology that can make file sizes five times smaller while keeping the visual quality the same. The 80% smaller file size is equivalent to increasing the bandwidth capacity of the infrastructure fivefold. This large leap in compression performance enables content owners to increase available markets and reduce costs dramatically.
When Chri Besenbruch, the co-founder and CEO of Deep Render, and Arsalan Zafar (Co-founder, CTO) started Deep Render they both worked on the technology side. With the growth of the company, the business and investor side has grown, and Chri has moved towards this area. He recognises he will need support to develop his skills in this area. He notes “every experience and mistake someone else shares with me is one that I do not have to do” and sees the Shott Scale up Accelerator peer-to-peer networking as a means to do this. He also hopes the mentoring will enable him to talk openly and share his weaknesses as the first step to improving them.
Deep Render is a deep-tech company, and consequently its product development takes significantly longer than many traditional products. However, once completed, there is much quicker growth in the go-to-market phase. They are now at the end of their product development and are starting this next phase. They are interacting with customers and are starting to test the product in production. They also have pilot studies with Big Tech companies who are trying to integrate their AI codec into video delivery pipelines. Given a success, between Q4 2023 and Q2 2024, those partners will roll out the compression technology to their user base, giving 100s of millions of people access to Deep Render’s AI Codec.
After a successful rollout with early adopters, they expect a snowball effect to kick in with more and more companies wanting to use this technology to reduce content delivery costs significantly. Compression technology IP is one of the most valuable IPs in the world and there is a potential for this technology to have a monopoly position in the market, so Deep Render are keen to ensure they manage this phase of their growth effectively.
