Bud Financial Ltd was launched in 2015 as a platform designed to improve users’ financial options. Now, the London startup is one of the leading exponents of ‘open banking’, which allows consumers to securely share financial information from their bank with other companies.
Bud’s technology gives banks the data intelligence and services they need to help customers manage their money more effectively. The company’s machine learning system uses lines of transactional data from a variety of banks to understand users’ preferences. It helps highlight where people spend, how they can save and what other financial services might be relevant.
Eloise Taysom is Head of Product at Bud, responsible for the company’s product development and strategy. She joined the SME Leaders programme in 2021 and hopes that the programme “will help me develop my leadership skills as we scale internationally and inspire new technical innovations. Bud’s next growth stage depends on making strategic product decisions, tactical hiring and successfully delivering our products in new markets.”
Bud Financial recently raised over $20 million in Series A round funding, gaining backing from several banks including HSBC, Goldman Sachs and ANZ. Now the company is aiming to rapidly scale-up its data services worldwide.
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